Nichamon
Srisudthangkul
Creative Director
& Brand Architect
Unload your mind ✦
I am Nichamon Srisudthangkul, a passionate designer who believes that great design begins with a strong design sense. I love transforming ideas into meaningful visual experiences by balancing aesthetics, attention to detail, and strategic thinking. I enjoy exploring composition, storytelling, and visual expression to create work that is both distinctive and purposeful.
With experience in visual strategy, branding, layout design, media advertising, and UX/UI design, I combine creativity with a refined design sense to develop impactful designs that communicate ideas effectively and leave a lasting impression.
KOON (คุณ)
2025 - PresentBuilding a lifestyle brand at KOON, every embroidery detail embodies the unique, cool, and cute spirit that makes you you (คุณ).
Chulalongkorn University
Aug 2019 - Jul 2023BFA in Creative Arts, Graphic Design
ILSC Melbourne Language School
Dec 2023 - Jun 2024Upper-Intermediate General English / Business Program
Thai (Native)
English (Professional Working Proficiency)
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
Maxon Cinema 4D
Figma
Canva
Brand Identity
Visual Design
Image Retouching
UX/UI Design
Packaging Design
Editorial Design
Web Design
Print & Digital Media
Creative Concept Development
Content Creation
KOON (คุณ)
KOOL & KUTE
A lifestyle brand built around one perfect object: the corduroy hat. Each piece is embroidered with custom pixel art - every stitch placed like a brushstroke in a digital painting.
The signature detail is a structural ribbon system: wearers can customize the silhouette by adjusting the ribbon's tension and placement, transforming one hat into multiple looks.
BE KOOL & KUTE
As the founder of KOON, I established the brand with the belief that every individual embodies both KUTE and KOOL. To me, KUTE represents softness, warmth, and sensitivity, while KOOL reflects confidence, boldness, and authenticity. Rather than existing as opposites, I see these qualities as complementary elements that shape each person's unique identity.
KOON serves as a platform to translate this philosophy into thoughtfully designed products that encourage self-expression and individuality. Through each collection, I aim to create meaningful experiences that inspire people to embrace every aspect of who they are, celebrating the balance between gentleness and confidence through design.
KOON Latest - Kool & Kute
Dessert-inspired colorways. Each hat is a limited run - named after the flavor it evokes.
Unload your mind ✦
9/7 Mahannop Road, Sao Ching Cha
Phra Nakhon District, Bangkok 10200